I believe art has major influences on our society
and culture. Art can help catalyze political campaigns, civil rights
movements, societal reforms - practically anything. One art form that
I think had major effect on our culture was the Pop art movement.
Webster describes Pop art as "art based on
modern popular culture and the mass media, especially as a critical or ironic
comment on traditional fine art values.". This type of art did not look
like your typical Picasso painting or Donatello sculpture, this was
something different, Pop Art was the art of popular culture. It was the visual
art movement that depicted a sense of optimism during the post war
consumer boom of the 1950's and 1960's. It accompanied the globalization
of pop music and youth culture. Pop Art was young and fun and hostile to the
artistic establishment. It included different styles of painting and sculptures
and graffiti, but what they all had in common was an interest in mass-media,
mass-production and mass-culture.
When I think of pop art the first person to come to
mind is Andy Warhol. He originally
worked as a 'commercial artist' and his subject matter was derived from the
imagery of mass-culture: advertising, comics, newspapers, TV and the movies. Warhol felt that images like celebrities and
consumer products had been stripped of their meaning and emotional presence
through their mass-exposure in the media. His detached approach was always the
same: "I think every painting should be the same size and the same
color so they're all interchangeable and nobody thinks they have a better or
worse painting." Warhol saw this aesthetic of mass-production as a
reflection of contemporary American culture: "What's great about this
country is that America started the tradition where the richest consumers buy
essentially the same things as the poorest. You can be watching TV and see Coca
Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca
Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no
amount of money can get you a better coke than the one the bum on the corner is
drinking. All the cokes are the same and all the cokes are good. Liz Taylor
knows it, the President knows it, the bum knows it, and you know it” Warhol
embodied the spirit of American popular culture and elevated its imagery to the
status of museum art.
Pop art as street art had a major impact on American
culture. It opened society’s eyes to new
forms of art, art no longer was depicted as a certain form with strict sets of
rules it street art could be almost anything.
Street art could mean anything, it was just trying to make a point or bring
awareness to anything the artist chose.
I recently watched a documentary on Netflix called “Exit
through the Gift Shop”. In this
documentary a man followed around and recorded famous street artist like Banksy and discovers secretes behind this pop art movement and what went on
behind the scenes. http://www.banksyfilm.com/synopsis.html?reload
Call me a philistine, but Campbell's soup still doesn't look artsy to me.
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